Legal
Privacy notice
Last updated: 13 November 2026
This page sets out what ApexUKs does with personal data when you use ApexUKs (https://apexuks.com).
Who is responsible
ApexUKs is the data controller for the data collected through this website.
Anything about privacy can be sent to info@apexuks.com.
What we collect
Gathered automatically: your IP address, the kind of device and browser in use, which pages and games are opened, the website or advert that sent you here, and a rough location (country or city).
Provided by you: nothing beyond the contents of an email, should you decide to send us one.
Playing needs no account, and your name is never requested.
Purposes and lawful basis
- To keep the website running and secure, on the basis of legitimate interests.
- To measure our advertising and make it better, on Facebook and Instagram among other places, on the basis of consent.
- To answer the emails you send, on the basis of legitimate interests.
Any cookie or similar technology that is not strictly necessary is used only once you have consented, which is what the Privacy and Electronic Communications Regulations (PECR) require.
Meta Pixel and Conversions API
If you consent, we use two tools supplied by Meta Platforms Ireland Limited: the Meta Pixel and the Meta Conversions API. They show us how visitors who saw one of our adverts on Facebook or Instagram go on to use this website, and they help us put our adverts in front of relevant audiences.
Through cookies, web beacons and similar technologies, Meta and other third parties may collect or receive information from this website and from elsewhere on the internet, and may use it to provide measurement services and to target ads.
Neither tool runs until you have chosen to allow advertising cookies. That choice can be reversed, or you can opt out, in these places:
- Cookie preferences on this website
- Facebook ad preferences, at facebook.com/adpreferences
- The privacy policy published by Meta, at facebook.com/privacy/policy
- Your Online Choices, at youronlinechoices.com/uk
Who receives data
- DigitalOcean, the provider that hosts the website (data centres in Frankfurt, Germany)
- Meta, to measure adverts, and only where you have consented
Nobody is given your personal data to use for marketing of their own.
Transfers abroad
A number of the providers above handle data outside the UK, the European Economic Area and the United States included. For those transfers your data is protected either by UK adequacy regulations or by the UK International Data Transfer Agreement / Addendum.
Retention
- Server logs are kept for 30 days
- Emails are kept until the matter is closed, and for 12 months after that
Your rights
UK data protection law (the UK GDPR and the Data Protection Act 2018) lets you ask us for access to your data, for it to be corrected or deleted, for our use of it to be restricted, and for a copy in a portable format; you may also object to how it is used. Wherever we depend on your consent, you are free to take it back whenever you like. Write to info@apexuks.com and you will have our answer within one month.
Adults only (18+)
ApexUKs is meant for adults aged 18 or above and for nobody else. Data from anyone under 18 is never knowingly collected. Should you believe an under-18 has passed data to us, send us an email and it will be deleted.
Security
HTTPS is used across the website, only a restricted set of people can reach our systems, and the amount of data collected is kept to the minimum.
Updates to this notice
Whenever this notice changes, the new version is published on this page and the date above is brought up to date.
Contact and complaints
ApexUKs. Email: info@apexuks.com.
Not satisfied with the way your data has been handled? Please raise it with us first. You are also entitled to complain to the Information Commissioner's Office (ICO) through ico.org.uk.